November 6th and 7th, 2025

Location

The Westin South Coast Plaza Costa Mesa
686 Anton Boulevard
Costa Mesa, California 92626
1-714-540-2500

Sponsorship Opportunities!

Please contact Ashley DiSanto for details on sponsorship opportunities for our upcoming conference at admin@seedsethics.org.

Hotel and Conference Information

Click the links below for more information on the resort, conference space, and hotel room booking.
The room block at the Westin where the conference will be held is now sold out.  If you are interested in staying at a nearby location, please use the alternate hotel link below to access the new room block.

Cocktail Party Information

SEEDS Cocktail Party Information:
Thursday, November 6th from 7-9pm
Calo Kitchen + Tequila Costa Mesa
3333 Bristol Street, Suite 1876, Costa Mesa, CA 92626

Conference Day One
Thursday, November 6, 2025

The Westin South Coast Plaza
Costa Mesa, CA

Time Description Presenter
8:00 – 9:00am Registration (East Galleria) and breakfast (Terrace Pavilion)
9:00 – 9:20am Welcome! President’s Message & Emcees Welcome
9:25 – 10:25am “I don’t want to be a gatekeeper but …” Heather Ross, Melanie Mikkelsen, Jenn White, Nina Vyas
10:30 – 11:25am “No Magic, Just Medicine – Myths of IVF Cycles” Dr. Julian Escobar, Dr. Leah Kaye
11:30am- 12:25pm Diversity in ART, or lack there of … – Experience of IPs and GCs Mariam Sahab, Shantay Thompson, Darlene Arreola
12:30 – 1:30pm Lunch Roundtables (Terrace Pavilion)
1:40 – 2:05pm  Board of Directors
2:05 – 3:00pm Plaza Ballroom Track 1: “DIY or GPS? – Partnering Across Pathways: Independent vs. Agency Journeys
Mesa Verde Track 2: “Beyond the Base Fee! – The True Impact of GC Benefit Packages”
Track 1: Molly Corcoran, Virginia Hart, Marni Denenberg
Track 2: Allie Weinstein, Melissa Fleck, Christy Leonardo
3:05 – 4:05pm Plaza Ballroom Track 1: “The Fertility Files – Rogue Attorneys Edition”
Mesa Verde Track 2: “Plot Twists and Panic Attacks – IPs’ Worst Fears & Biggest Challenges”
Track 1 : Amira Hasenbush, Meryl Rosenberg, Lisa Stark-Hughes
Track 2: Rob Kuffel, Zach French, Leslie Lopez, Eric Calvario
4:05 – 4:20pm Networking & Snack/Coffee (East Galleria)
4:25 – 5:20pm “Pitchfork Management 101 – Calling Out Bad Actors, Not the Whole Industry” Adam Winder, Joanna Wilkinson, Karen Synesiou, Stephanie Caballero
5:20 – 5:30pm Emcees Closing
7:00 – 9:00pm Cocktail Party at Calo Costa Mesa – Offsite

Conference Day Two
Friday, November 7th, 2025

The Westin South Coast Plaza
Costa Mesa, CA

Time Description Presenter
8:00 – 8:45am Breakfast (Terrace Pavilion)
8:50 – 8:55am Emcee Welcome! – Plaza Ballroom
9:00 – 9:55am Plaza Ballroom Track 1: “The IVF Shuffle: Different Clinics, Different Moves”
Mesa Verde Track 2: “Not All Roots Grow from the Same Seed – The Generational Ripple Effect of Donor Conception and Surrogacy”
Track 1: Carol Weathers, Angela Richardson-Mook, Dr. Arnold Mahesan
Track 2: Julie Egor, Chris Jackson, Molly McCafferty, Melissa Bornico
10:00 – 10:55am “Tales from the Cryo Crypt: Nightmare Cases to Haunt Your Dreams” Joni Franklin, Nicole Charara, Tina Sarkisyan
11:00 – 11:35am Important Industry Updates
11:45am – 12:45pm Lunch Roundtables (Terrace Pavilion)
12:50 – 1:45pm Plaza Ballroom Track 1: “The Cost Factor: Are Hybrids the Right Hack?”
Mesa Verde Track 2: “From Insight to Impact – Educating & Advocating for GCs, EDs, & IPs”
Track 1: Stephen Page, Raquel Arana, Kim Surratt
Track 2: Sheriann Hicks, Kylee Warren, Mary Riddle
1:55 – 2:50pm Diversity in ART, or lack there of … – Experience of Professionals Shadina Blunt, Lisa Chiya, Joey Guzman-Kuffel, Corlandos Scott
2:50 – 3:20pm Networking & Snack/Coffee Break – East Galleria
3:25 – 4:40pm “From Vulnerability to Verification: Harnessing Emerging Technologies to Prevent Exploitation in Surrogacy” Shawnna Hoffman – CEO of The International Center for Missing and Exploited Children
4:40 – 4:45pm Emcees Closing

*Times/topics are subject to change

Agenda

The full conference agenda can soon be found as a separate document by clicking the link below.

Conference Survey

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